The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure
environment of electronic communications, this groundbreaking resource is packed with valuable tips,
expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as
via e-mail and the Internet.

"This book is absolutely loaded with insights and practical ideas you can use to increase your effectiveness
in dealing with anyone in business on the telephone. These ideas should be read, taught, digested, and
practiced every single day!"--Brian Tracy, author, The Psychology of Achievement